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FOOD · 12 Food & drink

Hawaiʻi wine & spirits

Pineapple wine at 2,000 feet, single-estate rum, and the traditional spirit almost nobody pours anymore.

Do not look for a Napa clone — look for what only makes sense here

Hawaiʻi's wine-and-spirits scene is small enough that a statewide “top ten” list is the wrong tool. The interesting part is the relationship with place: pineapple wine in Upcountry Maui, heirloom-cane agricole rum on Oʻahu, and a high-elevation winery beside Hawaiʻi Volcanoes National Park. I would build a tasting around an itinerary you already want, not sacrifice a beach or hiking day just to collect producers.

The other useful distinction is between something made in Hawaiʻi, something made from Hawaiʻi-grown ingredients, and a brand that is simply strongly associated with the islands. They are not always the same thing. If local agriculture matters to you, ask where the fruit, cane or other raw material comes from rather than relying on the label artwork.

MauiWine: the obvious Upcountry wine stop

MauiWine at ʻUlupalakua remains the clearest visitor-facing winery on Maui. Its current official information lists the tasting room at 14815 Piʻilani Highway in Kula, open Tuesday to Sunday from 11am to 5pm at this review. The producer still makes pineapple wines alongside estate and other wine styles, so this is not merely a novelty tasting stop.

The practical catch is the drive. MauiWine specifically warns that GPS can route visitors incorrectly and provides its own Highway 37 directions. If you are already planning Upcountry Maui, it fits naturally. If you are staying in West Maui and would otherwise make a long return drive solely for wine, I would think harder.

Kō Hana Rum: agriculture is the interesting bit

On Oʻahu, Kō Hana describes its product as Hawaiian agricole rum built around heirloom Hawaiian sugarcane. Its current Kunia visitor programme offers guided distillery, estate-farm and deeper production tours, with the standard distillery tour currently including the sugarcane garden, barrel house, distillery and a finishing tasting.

That makes the farm-to-bottle process more interesting than simply ordering a rum in Waikīkī. Current tour information shows scheduled sessions and requires ID at check-in. If you are driving, the tasting component is the moment to plan transport or a sober driver rather than improvise later.

Volcano Winery: a useful Big Island add-on

Volcano Winery is currently operating near Hawaiʻi Volcanoes National Park, at roughly 4,000 feet on the windward side of Hawaiʻi Island. Its own current site lists the tasting room as open daily from noon to 5:30pm, with walk-in tastings until 5pm. At this review the classic tasting is listed at $20 for six one-ounce pours, spanning grape wine, fruit blends and honey mead; check the live site before relying on either price or lineup.

This is exactly the kind of stop I like as an add-on: spend the important part of the day on the national park, then use the winery if timing, weather and the designated driver all line up. Do not rush a volcano visit to make last tasting.

What about ʻokolehao?

ʻŌkolehao is part of Hawaiʻi's distilling history, traditionally associated with ti root and the arrival of Western distillation techniques in the 19th century. It is far less common on modern bar menus than rum, beer or mainstream spirits, and contemporary versions are not one standardised historic recipe. Treat it as a story to investigate when you find a credible local producer or knowledgeable bartender rather than something every visitor “must” drink.

I would be wary of repeating romantic claims about a bottle simply because the label uses Hawaiian language or imagery. Ask the same questions you would for rum: where was it distilled, what was it made from and what is actually local about it?

A good tasting day is mostly logistics

Buying a bottle to take home

If you find something genuinely local you want to take home, check airline baggage rules and the destination's alcohol/import rules before buying several bottles. Shipping policies also vary by producer and destination. MauiWine and Volcano Winery both publish current sales/shipping information online; use that rather than assuming a tasting-room purchase can be mailed anywhere.

For me, the best souvenir is one bottle with a clear connection to the place and producer — not a suitcase full of products you could have bought at a mainland bottle shop.

Current sources and my verdict

TATS Man's tasting rule Choose the producer because it fits the island day and tells you something about local agriculture. The tasting flight is the bonus; the designated driver is part of the booking.

Cheers, Carpe Diem & taste the place without turning the day into a pub crawl! 🥃⏳🌋
TATS Man
Your farm-to-glass island-route planner