Why another Hawaiʻi site
Search "things to do in Maui" and you'll get either a thin, ad-heavy listicle written by someone who's never been, or a wall of text so long it stops being useful. We wanted something in between: real, specific, honestly-written pages — organized like a reference, not a feed — that we'd actually be happy to hand a friend before their first trip.
How we're building it
Totally Hawaii launched with 27 pages across eight departments: Plan, Stay, Islands, Do, Culture, Food, News and About. That was deliberately small. Rather than publishing two hundred thin pages on day one, we started with one properly-written page per core topic in each department, and we're adding new pages — at least weekly, often two or three times a week — from there.
Each department card on the homepage is a section that will keep growing without the site's structure ever needing to change: the Islands department will eventually cover every town and region, not just the highlights; the Do department will eventually list every beach and trailhead worth knowing about.
What's coming next
- A full hotels & resorts directory, with honest, non-sponsored profiles
- A packing list and a car-rental guide for the Plan department
- Neighborhood-level guides for Kauaʻi, matching the Oʻahu/Maui/Big Island area comparisons already live
- A Hawaiian bakeries guide and a coffee-farm-tour directory
- The next languages in the 16-language rollout, beyond Spanish and Japanese
How we vet what we publish
See our vetting process for the specifics — short version: we'd rather publish fewer pages that are actually accurate and specific than more pages padded with generic travel-blog filler.
Thanks for reading this early. Follow the board for what's next.